With their attention focused on automating production and streamlining management, companies have gradually moved towards standardising the services they offer. But with customers these days appearing more fickle, companies are being forced to offer customised products and services with highly distinctive features. As a result, solutions revolve around Customer Relationship Management (CRM).

Identifying customers involves increasing and using all the information available about them by integrating back-office applications with front-office sales and marketing applications.

Some of the activities Sopra Group is involved in with major companies in the distribution sector include preliminary consultancy in helping customers to draw up their specification requirements, support in designing an integrated architecture, integration of standard CRM solutions or providing integrated management applications, development of decision-support applications or publication intranets, consolidation of IT systems by ensuring corrective and upgrade maintenance through providing Third-Party Maintenance.

The following companies have chosen to work with Sopra Group

FNAC, Auchan, Casino, Carrefour, BMF (Bureau Moderne de France), ETAM, Decathlon, Conforama, Metro ...